市场营销系|光华管理学院

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参会报名 | 2025量化营销与经...

开云app体育光华管理学院、复旦大学管理学院、上海财经大学商学院、上海交通大学安泰经济与管理学院于2025年10月25日联合发起“量化营销与经济学交叉论坛”，旨在推动国内量化营销研究，为营销学者与其他领域学者提供交流合作的学术...

学术讲座

Topic: Ranking Algorithms and Equilibrium Prices

Speaker: Yufeng Huang, University of Rochester

Time: Wednesday, July 9, 10:00 - 11:30 a.m. Beijing Time

Place: Room 217, Guanghua Building 2

Topic: From Stability to Fluidity: Relational Mobility and Self-Improvement Consumption

Speaker: Yajin Wang, China Europe International Business School

Time: Friday, June 20, 9:30 - 10:30 a.m. Beijing Time

Place: Classroom 101, Peking University Science Park

Topic: The Sound of Silence: How Brand Activism Inconsistency Affects Brand Evaluation in Global Marketing

Speaker: Annie Peng Cui, West Virginia University

Time: Friday, June 20, 10:45 - 11:45 a.m. Beijing Time

Place: Classroom 101, Peking University Science Park

Topic: Nudging for Artificial Intelligence Care Management Services: Evidence from a Randomized Field Experiment

Speaker: Siliang (Jack) Tong, Nanyang Technological University

Time: Friday, June 6, 10:00 - 11:30 a.m. Beijing Time

Place: Room K05, Guanghua Building 2

Topic: The Impacts of Low-Cost Carriers: An Empirical Look at the Chinese Airline Market

Speaker: Qihong Liu, University of Oklahoma

Time: Tuesday, June 3, 2:00 - 3:30 p.m. Beijing Time

Place: Room 216, Guanghua Building 2

Topic: The Effects of Packaging Characteristics on Product Quantity Judgment

Speaker: Dengfeng Yan, New York University, Shanghai

Time: Friday, May 30, 10:00 - 11:30 a.m. Beijing Time

Place: Room 216, Guanghua Building 2

Topic: Technologies in Consumer Behavior

Speaker: Sara Kim, The University of Hong Kong

Time: Friday, May 16, 10:00 - 11:30 a.m. Beijing Time

Place: Classroom 309, Peking University Science Park

Topic: Cross-Gender Interaction and the Mating Market Dynamics: Evidence from a Sexual Health Education Field Experiment

Speaker: Chen Zhuang, Peking University

Time: Tuesday, May 13, 10:00-11:30 a.m. Beijing Time

Place: Room 110, Guanghua Building 2

Topic: Decoding the Sales Impact of Persuasive Strategies in Livestream Selling

Speaker: Jia Liu, Hong Kong University of Science and Technology

Time: Friday, May 9, 10:00 - 11:30 a.m. Beijing Time

Place: Room 214, Guanghua Building 2

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