光华营销系以雄厚的师资力量、创新的人才培养模式、领先的国际化水平、优秀的学术研究成果，位居国内营销学研究与教学机构的前列。营销系主要培养具有扎实的管理学、经济学、统计学和心理学等基础知识，系统的市场营销理论与方法，一流的定量分析能力和国际化视野的高级学术人才和管理人才。
2025光华新力量 | 让我们来一...
时值开云app体育 光华管理学院院庆四十周年，学院又迎来三位新老师：韩锦晖，2025年初加入管理科学与信息系统系；沈周瑜，2025年9月加入商务统计与经济计量系；王鵾，2025年9月加入市场营销学系。 四秩春秋，光华之所以熠熠生辉，正...
Speaker: Yajin Wang, China Europe International Business School
Time: Friday, June 20, 9:30 - 10:30 a.m. Beijing Time
Place: Classroom 101, Peking University Science Park
Speaker: Annie Peng Cui, West Virginia University
Time: Friday, June 20, 10:45 - 11:45 a.m. Beijing Time
Speaker: Siliang (Jack) Tong, Nanyang Technological University
Time: Friday, June 6, 10:00 - 11:30 a.m. Beijing Time
Place: Room K05, Guanghua Building 2
Speaker: Qihong Liu, University of Oklahoma
Time: Tuesday, June 3, 2:00 - 3:30 p.m. Beijing Time
Place: Room 216, Guanghua Building 2
Speaker: Dengfeng Yan, New York University, Shanghai
Time: Friday, May 30, 10:00 - 11:30 a.m. Beijing Time
Speaker: Sara Kim, The University of Hong Kong
Time: Friday, May 16, 10:00 - 11:30 a.m. Beijing Time
Place: Classroom 309, Peking University Science Park
Speaker: Chen Zhuang, Peking University
Time: Tuesday, May 13, 10:00-11:30 a.m. Beijing Time
Place: Room 110, Guanghua Building 2
Speaker: Jia Liu, Hong Kong University of Science and Technology
Time: Friday, May 9, 10:00 - 11:30 a.m. Beijing Time
Place: Room 214, Guanghua Building 2
Speaker: Xintong Han, Laval University
Time: Thursday, May 8, 10:00-11:30 a.m. Beijing Time
010-62747206
wsd@gsm.pku.edu.cn
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