| Title | Synchronized Scheduling: Choosing to Experience Different Events in Different Places at the Same Time as Others |
| Authors | Shaddy, Franklin Tu, Yanping Fishbach, Ayelet |
| Affiliation | Univ Calif Los Angeles, Mkt, 110 Westwood Plaza, Los Angeles, CA 90095 USA Peking Univ, Mkt, 5 Yiheyuan Rd, Beijing, Peoples R China Univ Chicago, Behav Sci & Mkt, 5807 S Woodlawn Ave, Chicago, IL 60637 USA |
| Keywords | SOCIAL GLUE HAPPY PREFERENCES HAPPINESS BENEFITS BEHAVIOR DEPENDS PAIN |
| Issue Date | Apr-2023 |
| Publisher | JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCH |
| Abstract | This research documents a preference for synchronized scheduling-when people choose to experience different events in different places at the same time as others. We find that people are willing to incur costs-for example, by scheduling negative events sooner or positive events later-to synchronize their schedules. Thus, when unable to share physical space, people can nevertheless share "temporal space " by choosing to schedule separate experiences at the same time. Eight studies (N=3,075) explore this preference, which does not extend to disliked others and persists even when only one person knows. We explain that this is because synchronized scheduling acts as "social glue, " increasing feelings of not only person-to-person social connection but also solidarity, trust, and cohesion within the group. As a result, it counteracts experienced and anticipated physical disconnection. We highlight implications for individuals and organizations seeking to create psychologically connected experiences in an increasingly physically disconnected world. |
| URI | http://hdl.handle.net/20.500.11897/672149 |
| ISSN | 2378-1815 |
| DOI | 10.1086/723741 |
| Indexed | ESCI |
| Appears in Collections: | 待认领 |
