Title Market-expanding or Market-stealing? Competition with network effects in bike-sharing
Authors Cao, Guangyu
Jin, Ginger Zhe
Weng, Xi
Zhou, Li-An
Affiliation Peking Univ, Beijing, Peoples R China
Univ Maryland, College Pk, MD 20742 USA
NBER, Cambridge, MA 02138 USA
Keywords EXTERNALITIES
ENTRY
TRANSPORTATION
TECHNOLOGIES
FRICTIONS
ADOPTION
SEARCH
Issue Date Dec-2021
Publisher RAND JOURNAL OF ECONOMICS
Abstract Using staggered entry of two dockless bike-sharing firms, we study whether the entrant expands or steals the market from the incumbent in 59 cities. Compared with 23 cities without entry, the entry helps the incumbent to serve more trips, make more bike investment, achieve higher revenue per trip, improve bike utilization, and form a wider and more dispersed network. The market-expanding effect on new users dominates a significant market-stealing effect on old users. These findings, plus a theory that highlights consumer search and network effects, suggest that a market with positive network effects and multihoming users is not necessarily winner-takes-all.
URI http://hdl.handle.net/20.500.11897/631459
ISSN 0741-6261
DOI 10.1111/1756-2171.12391
Indexed SSCI
Appears in Collections: 待认领

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